As seen in

"The Lulla Doll by RoRo caused a social media sensation when she first appeared on the scene, and for good reason."


"A doll designed by an Icelandic mum to help kids fall asleep has seen sales sky-rocket."

Huffington Post

"Turns out sleep-deprived parents around the globe had heard about this magical product, the Lulla doll, and bought them all."


Introducing the Lulla Family

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Loved by Parents

Miss Lulla has paid for her self double time! I could live without anything except this doll for my daughter! If you're on the fence about buying Miss Lulla, just do it! Thank me/Lulla later and enjoy your sleep mommas!

 Candi P.

Lulla is the best thing I have bought. It's like magic. It soothes him when he's distressed with his colic and helps send him to sleep. I couldn't be happier with the purchase!

Carly G.

Sophie absolutely adores her Lulla. We cannot go one night without her. As soon as Sophie gets upset or unsettled, we put Lulla on and she calms down straight away. Just want to say thank you for saving my sanity.


Read more reviews from well-rested parents

Nothing can replace loving human contact but Lulla doll aims to be a second best

BUY NOW — $59

"I learned from my studies in psychology that closeness to a caregiver — especially the sounds of breathing and heartbeat has many positive effects on babies, like better quality of sleep and more overall well-being.

The idea of the Lulla doll was born when my friend had her baby girl prematurely and had to leave her alone in the hospital every night for two weeks. That really struck a cord with me and I decided then to make the idea of Lulla into a reality."

- Eyrun Eggertsdottir, creator of Lulla doll

How does Lulla doll work?

Inside Lulla doll is a sound device that plays a high-quality recording of breathing and heartbeat for 12 hours. Press the heart-shaped button on the front for 4 seconds to turn the sound on and off.

The sound device is powered by 2xAA batteries, which can last for up to 300 hours of playtime. You can control the volume by pressing the button on the side of the device.

Suitable for newborn babies up to pre-schoolers, Lulla is equipped with attachment straps as having loose items in a crib with a baby under 12 months old is not recommended.